CPL | How We’re Making It Easier to Buy, Build & Deliver Your CPL Platform
Every vehicle we build is highly customised to your exact job, payload, and compliance needs. That level of complexity is a strength, but only if the systems behind it are just as smart.
That’s why we partnered with Blend to transform how we manage sales, marketing, and customer data through HubSpot. The result is a fully connected commercial platform that links your enquiry, configuration, right through to production, helping us move faster, reduce errors, and give you a smoother buying experience.
“HubSpot has helped us connect sales, marketing, and operations in a way we simply couldn’t before. It’s removed friction and made it much easier for us to deliver complex, customised builds for our customers.”
— Philippos, Head of Digital Transformation
What this means for CPL customers
Faster quotes, reduced from hours to minutes
Smoother handover to production, with fewer delays or rework
Clearer communication from enquiry to delivery
More accurate builds, even on highly bespoke vehicles
By unifying our systems, we’ve removed manual bottlenecks and created a single source of truth across teams. That means your requirements flow cleanly from first conversation to final build, helping us deliver the right platform, to your exact specification.
For customers, this translates into:
Shorter turnaround times
Fewer admin delays
Greater confidence in delivery timelines
A more responsive, joined-up CPL team
As part of the wider group, this approach is now being rolled out internationally, giving our customers the backing of a scalable, future-ready commercial platform.
👉 Read the full story from our HubSpot partner Blend to see how it works behind the scenes.
Explore our full product range | Check out the Configurator | Contact our team for assistance selecting your next MEWP.
